Self-service advertising
Reach people living with pain, where they look for answers
SEVA Health & Recovery News publishes editor-reviewed news, research explainers and patient guides on pain, spine, joint and nerve conditions. Advertisers choose a placement, the pages it appears on and the dates, pay online, and see impressions and clicks as they happen.
Rates
Prices are per day, in US dollars. Every placement has a minimum run. A campaign is shown on the whole website, or only on the condition, treatment, section and article pages you choose, at no extra cost.
| Placement | Where it appears | Creative size | Per day | Minimum |
|---|---|---|---|---|
| Top of the page | A banner directly below the navigation, on every eligible page. | 1200 × 400 px | $25.00 | 7 days |
| Between page sections | Home page, condition pages, treatments and listing pages: a banner between two content sections. Several ads fill the next slots down the page. | 1200 × 400 px | $15.00 | 7 days |
| Right sidebar | The sidebar next to articles, listings, treatments and guides (two ads at most, one above the other). | 800 × 500 px | $12.00 | 7 days |
| Left rail | A tall ad in the free margin to the left of the page on very wide monitors (1920 px and up). Hidden on laptops, tablets and phones. | 400 × 800 px | $6.00 | 7 days |
| Inside article content | After a paragraph in the middle of the article body. | 1200 × 400 px | $18.00 | 7 days |
| Before related articles | Above the “Keep reading” cards at the end of an article. | 1200 × 400 px | $10.00 | 7 days |
| Bottom of the page | A banner above the footer, on every eligible page. | 1200 × 400 px | $8.00 | 7 days |
| Pop-up | Opens over the page after a delay; shown to one browser at most once per frequency period. Closable, and never on top of the booking form. | 1000 × 600 px | Not available | — |
Example: a right-sidebar ad on the knee and joint pain pages for 30 days costs 30 × $12.00 = $360.00. Prices can change for new campaigns; a campaign you have paid for keeps its price.
How it works
- Create an account. Company, contact and billing details. Confirm your email.
- Build the campaign. Upload the creative, write the headline and text, set the destination link, pick the placement and pages, choose dates. You see the price and a preview before you buy.
- Pay online. Card payment through Stripe. You get a receipt by email and in your dashboard. (Card payments are being set up; until then you receive a pro-forma invoice and pay by transfer.)
- Review. The SEVA team checks the creative against the rules below, normally within two working days. Rejected campaigns are refunded in full.
- Go live and measure. The ad starts on your start date. Impressions (half the ad on screen) and clicks are counted on this site and shown in your dashboard.
Health advertising rules
Our readers are patients. These rules protect them and are part of the advertising terms you accept when you register.
- No misleading medical claims. Nothing may promise a cure, guaranteed relief, or results that evidence does not support.
- No before-and-after images, patient testimonials presented as typical results, or claims about other providers.
- Prescription drugs, devices and procedures must use wording consistent with their approved labelling (FDA) and with FTC advertising rules on substantiation.
- No targeting or messaging based on a reader’s sensitive health information. Targeting is by page topic only.
- The landing page must match the ad, show who the advertiser is, and not collect health information under false pretences.
- Every ad is labelled “Advertisement”, links with rel="sponsored", and is kept visually separate from editorial content.
- SEVA reviews every creative and may reject or stop a campaign that breaks these rules. Rejected campaigns are refunded.
Advertisements are separate from our editorial work. Editors never see who is advertising when they choose stories, and advertisers have no influence on content. See our advertising disclosure.
Questions
Write to info@sevamedcare.com for sponsorships, longer runs or custom placements.